Hello, I'm Cath
Hello, I'm Cath
A human being with a passion to make design relevant and usable by fellow human beings. I also love creating art and photography.
UXR in Telco Industry
My UX Researcher role in Globe Telecom gave me opportunities to work on various UX topics for Prepaid, Postpaid, and Broadband subscribers for personal and business accounts.
Start
2014
Up to
2021
UXR in Telco Industry
My UX Researcher role in Globe Telecom gave me opportunities to work on various UX topics for Prepaid, Postpaid, and Broadband subscribers for personal and business accounts.
Start
2014
Up to
2021
Hotline / IVR Experience
How to provide the ideal hotline experience when users prefer talking to agents over hearing IVR options
Year
2016
Research Type
Exploratory
Hotline / IVR Experience
How to provide the ideal hotline experience when users prefer talking to agents over hearing IVR options
Year
2016
Research Type
Exploratory
Online Business Directory
How to enhance the design of a map-based online business directory and provide support to businesses affected by the lockdown period in the Philippines due to Covid 19
Year
2020
Research Type
Evaluative
Online Business Directory
How to enhance the design of a map-based online business directory and provide support to businesses affected by the lockdown period in the Philippines due to Covid 19
Year
2020
Research Type
Evaluative
Billing Concept & Comms Review
How to improve the billing mechanics and SMS comms for a billing policy for Globe accounts, to avoid customers from being billed excessive charges on top of their postpaid plans
Year
2017
Research Type
Ad Hoc
Billing Concept & Comms Review
How to improve the billing mechanics and SMS comms for a billing policy for Globe accounts, to avoid customers from being billed excessive charges on top of their postpaid plans
Year
2017
Research Type
Ad Hoc
Sample Research Methods
Sample Research Methods
Interviews
Interviews
Focus Group Discussions
Focus Group Discussions
Usability Testing
Usability Testing
Home Visits
Home Visits
Ethnographic Field Studies
Ethnographic Field Studies
Contextual Inquiry
Contextual Inquiry
Shadowing
Shadowing
Participatory Design
Participatory Design
Card Sorting
Card Sorting
Online Surveys
Online Surveys
A/B Testing
A/B Testing
Secondary Research
Secondary Research
Mystery Shopping
Mystery Shopping
Analytics
Analytics
+ More
+ More
Experience
Experience
Independent Researcher with Design Skills
/ Business Owner
Independent Researcher with Design Skills
/ Business Owner
Independent / YiYo Research
Independent / YiYo Research
Independent / YiYo Research
April 2021 – Present
April 2021 – Present
Design Research Strategist
Design Research Strategist
Design Research Strategist
Globe Telecom
Globe Telecom
April 2018 – Jan 2021
April 2018 – Jan 2021
UX Research Specialist
UX Research Specialist
UX Research Specialist
Yondu Inc
Yondu Inc
Dec 2014 – April 2018
Dec 2014 – April 2018
Marketing Research Officer
Marketing Research Officer
Marketing Research Officer
PhilWeb / Alphaland
PhilWeb / Alphaland
Aug 2010– Dec 2014
Aug 2010– Dec 2014
Personal Stories
Frequently asked questions
What is your UX research process?
What tools and software do you use for UX research?
How do you measure the success of your UX research?
Know your users, for they are not you
Got a message or inquiry?
Know your users, for they are not you
Got a message or inquiry?