UXR in Telco Industry
My UX Researcher role in Globe Telecom gave me opportunities to work on various UX topics for Prepaid, Postpaid, and Broadband subscribers for personal and business accounts.
In 2014, I was initially hired by Yondu Inc. and deployed at Globe Telecom. In 2018, I was eventually hired as a regular employee of Globe Telecom.
Back in 2014, the UX industry in the Philippines was relatively new. Our team was also new in the Company. So we had our share of challenges such as establishing the value of UX or Design Research. It was often skipped at first. UX research was also confused with market research. Our team worked really hard in evangelizing what UXR is and its benefits, setting up processes. By collaborating with different teams, presenting up to senior level executives and holding Company-wide events, eventually, people across the organization recognized it.

2014
2018
2021
Sample Topics for Individual Subscribers
Account Management Behavior
Globe Channels Usage
Billing Concepts
SMS or Comms Review
Stores Experience
Online Shop Behavior
New Concepts or Tools
(e.g. AI Chatbot, Setup Box, SMS Blast, Agents or CSR Tools)
Sample Topics for B2B Subscribers
Digital Adoption Profile of MSMEs
Actors in the B2B UX Ecosystem
Account Management Behavior
Globe Channels Usage
Billing Concepts



