UXR in Telco Industry

My UX Researcher role in Globe Telecom gave me opportunities to work on various UX topics for Prepaid, Postpaid, and Broadband subscribers for personal and business accounts.

In 2014, I was initially hired by Yondu Inc. and deployed at Globe Telecom. In 2018, I was eventually hired as a regular employee of Globe Telecom.

Back in 2014, the UX industry in the Philippines was relatively new. Our team was also new in the Company. So we had our share of challenges such as establishing the value of UX or Design Research. It was often skipped at first. UX research was also confused with market research. Our team worked really hard in evangelizing what UXR is and its benefits, setting up processes. By collaborating with different teams, presenting up to senior level executives and holding Company-wide events, eventually, people across the organization recognized it.

Start Year at Yondu Inc

Start Year at Yondu Inc

2014

Start Year at Globe Telecom

Start Year at Globe Telecom

2018

Until

Until

2021

Sample Topics for Individual Subscribers

Account Management Behavior

Globe Channels Usage

Billing Concepts

SMS or Comms Review

Stores Experience

Online Shop Behavior

New Concepts or Tools

(e.g. AI Chatbot, Setup Box, SMS Blast, Agents or CSR Tools)

Sample Topics for B2B Subscribers

Digital Adoption Profile of MSMEs

Actors in the B2B UX Ecosystem

Account Management Behavior

Globe Channels Usage

Billing Concepts

Know your users, for they are not you

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Updated: 2026 | All Content by Catherine Ibarra-Himor

Know your users, for they are not you

Got a message or inquiry?

Updated: 2026 | All Content by Catherine Ibarra-Himor

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